Areas of Expertise

Media Relations

Story-first pitching to the journalists, editors, and producers who matter. The core of any PR campaign is a strong media relations practice. With more than 15 years of experience in consumer, lifestyle, and trade press, we've built long-standing relationships based on trust and a track record of placing stories that actually land. From national broadcast to niche digital, we know where your story belongs and how to get it there.

Brand Strategy & Messaging

Before you pitch media, you need a story that holds. We help founders shape their narrative so it works across press, investors, sales decks, and every hire who needs to explain what the company does at a dinner party. This is the document everything else builds from.

Launch Strategy

A focused engagement for brands preparing for a product launch, fundraise announcement, or brand debut. We build the story, identify the angles, sequence the outreach, and make sure the right people are paying attention on day one.

Influencer Relations

Consumers are motivated by influencers and the causes they champion. We identify the right voices for your brand, negotiate the right terms, and manage the relationship from outreach to reporting, reviewing contracts and flagging the language that bites brands later. No spray and pray. The right people, talking to the right audience. Organic first, paid when it makes sense.

Strategic Partnerships

The right brand alignment can do more than a media campaign. We have strong connections across wellness, parenting, and consumer lifestyle, and we know how to identify the partnerships that bring your brand to a new audience and actually make sense for where you're headed

Affiliate PR

The media landscape has shifted, and affiliate is now a core part of how consumers discover and purchase. We help brands navigate this space, making sure your products are optimized for affiliate coverage and that the right editors and outlets know about your offers when it counts.

Event Management

A well-executed event can take a product, service, or brand to the next level. We've produced media events, launch moments, and experiential campaigns that generate coverage and create lasting impressions with the people who matter most.

Crisis Communications

When something goes sideways, you need a team that knows exactly what to do. We're well-versed in crisis and issues management, from the protocols to prevent a situation to the playbook to activate when one hits. Clear-headed, fast-moving, and on your side.